The UK's creator platform
Where creators meet brands.
850+ UK beauty and lifestyle creators. Real brand deals, every week. No middlemen, no commission cuts, no gatekeeping. Pick your side and let's go.
Get gifted, get paid, get noticed. Weekly campaigns straight to your phone for £25/month.
Join for £25/month →Reach hundreds of vetted UK creators. Mass gifting from £800, reactive in 7 days, fully managed.
Book a discovery call →
Our story
Started in a WhatsApp group.
Now a whole platform.
In 2022, we saw creators being overlooked and underserved. So we started small — a WhatsApp group, a laptop, and a lot of DMs. Four years later, WGY is a community of 850+ creators building their dreams on our very own app.
Read our story →How it works
Three steps.
That's it.
01
Join the app
Sign up in under two minutes, add your socials and your niche, and a real member of the WGY team welcomes you in.
02
Apply to campaigns
New gifting, UGC and paid campaigns drop every week. Browse, apply to the ones you love, and get matched with brands.
03
Get gifted & paid
Products land at your door, content goes live, and you keep 100% of what you earn. No commission, ever.
For Creators
Stop being overlooked.
- Weekly gifting and brand deal campaigns
- Paid UGC and TikTok Shop affiliate access
- Expert-led courses and content strategy guides
- IRL events with brands like Garnier and Barry M
- No commission cuts on any deal you land
For Brands
Reach hundreds of creators.
- Mass gifting from £800, reactive in 7 days
- 97% monthly active creator rate
- 82% posting rate across gifting campaigns
- Verified creator metrics before you approve
- Full content collation delivered post-campaign
By the numbers:
0
Active UK creators
0
Gifted parcels every month
0
Combined creator following
0
Delivering real results
Brands our creators work with
Don't just take our word
Loved by creators
and brands.
★★★★★
"I had no idea how to land brand deals and now I'm getting gifted weekly. Couldn't recommend WGY enough!"
"It's something that's really helped us, especially as we're a super small team — finding and managing creators can be so time consuming."
★★★★★
"Projects have pushed me out of my comfort zone and into collabs I never expected. WGY made that happen."
"Thanks so much for your support with this! Really impressed with the turnaround and the quality of creators selected."
★★★★★
"It's been amazing connecting with creators near and far. The community alone is honestly worth the subscription."
"It went really well! We'll definitely keep you in mind for future campaigns. The creator selection was exactly what we wanted."
Tips, trends and
industry insights.
View all posts →
Brand Deals
How to land your first gifting campaign as a nano creator
Everything you need to know about getting noticed by brands when you're just starting out.
Read more →
TikTok Tips
TikTok Shop affiliate: how to actually earn commission as a UK creator
The complete guide to setting up TikTok Shop and turning your content into income.
Read more →
Creator Growth
What brands actually look for when selecting nano and micro creators
Inside knowledge on what makes a brand say yes to your application.
Read more →
Your next chapter
starts here.
Whether you're building your creator career or growing your brand, WGY was made for you. Pick your side and let's get going.