TikTok Marketing : Rose & Caramel

WGY worked closely with Rose and Caramel to help boost Tiktok shop revenue using authentic, day-in-the-life content and e-commerce strategy. Our extensive database of Tiktok Shop Expert creators pulled together to create shoppable content that targeted the brands ideal consumer base. 

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Strategy:

Few agencies understand the deeper mechanics of TikTok shop, however being Tiktok Shop Partners and being trained by TikTok themselves, WGY knows how to tap into audiences' reality and understand target consumer spending habits. We wanted to offer the viewers genuine demonstrations of how to use the brand's viral ‘Purity Excel 60 Second Tan Remover’ by using content that relates, educates and inspires. 

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Outcome: 

The main content mix involved partnering with several creators who, Share transformations, Educate on do’s and don’ts, demonstrates the effects and uses, Share ‘hacks’ 

and Build products into GRWM routine videos. Our creators are genuine people and genuine stories, delivered in fast paced, succinct and immediately engaging ways.