Content Creation Trips : Sosu Cosmetics

Irish cosmetics brand SOSU, were ready to launch their brand to a global audience and knew in the height of summer, they needed to go big, bold and colourful. SOSU appointed WGY and their talent as their content partners and the team set about creating a summer, abroad campaign that would live long in the minds of our talents viewers around the world.

We got Creative and came up with authentic ‘holiday’ content and told a story of using SOSU’s best sellers for the perfect holiday glow. We Travelled to Palma for 4 days of content production, sunny days, late nights, little sleep and unforgettable shots! Our talent captured every morning on Instagram Stories, Tiktok Lives and Short videos. Post production our photographer worked hard on editing, colour grading and bringing the campaign to life. We then Delivered to a happy client and watched the content roll out to thousands of eyes globally. The WGY team delivered a full suite of image assets to be used on socials, website and across all marketing. The team cast 6 engaging creators for the trip and The content was featured in online publications such as Boat International, Super Yacht Times & Pagesix. The project was timeline from briefing to execution to content delivery was 4 weeks.

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