Affiliate Marketing : HAIRBURST

Hairburst approached WGY to help transform their affiliate marketing, organic content and e-commerce strategy. We knew we were the best agency for this as we have over 500 nano creators on our roster that all work on an affiliate basis. We know that in 2023, consumers relate the most to organic content and we developed an understanding of the needs and wants of their target customers. 

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Ideas:

Initial ideas involved generating a mass selection of online self care, haircare and beauty focused creators. This is where WGY provided excellent, eye-catching creators that generate not only content but revenue too. All of these creators were provided a discount code and received commission per sale, to motivate the creator to generate sales and also enticed the consumers into purchasing discounted products. 

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Outcome: 

The key strategy for Hairburst, involved onboarding high quality affiliates  that create content and sell products through their individual tracking codes. In just 4 weeks, all affiliates were onboarded to the affiliate tracking system, had received their PR packages and were pushing authentic content to their audiences. 

Instagram content was focused around the core use of the products (hair growth)